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Intent marketing focuses on marketing to individuals and shoppers based on behavior and disposition that signals their intent to buy. Become a resource for your clients and Google will reward you. If you are going to rank a site, everyone these days can manipulate SEO signals, but it is hard to manipulate things like expertise, authority, and trustworthiness. There are some one-time optimizations you can perform that require little to no maintenance, but real SEO is a constant work in progress. Ask the [https://searchauthority.co.uk SEO Agency] how often you'll receive progress reports and what tracking processes they'll have in place to prove your ROI. 

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No single page will answer every question from every possible user, so addressing a significant percentage of questions, and then connecting with other pages to answer follow-on questions on the same topic, is an optimal structure. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms. Search engines are getting smarter, but they still need our help.

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